What Is Google Hummingbird, How Does It Work & Does It Change SEO?

I’m a bit of an abnormal blackhat. Most blackhats ignore the ‘news’ and just carry on working as normal no matter what Matt Cutts or others say.

I tend to pay attention to the news. Earlier this year Matt Cutts gave several interviews in which he said that Google would eventually be changing the way they handle queries to better adapt for ”Conversational Search” as more and more queries were being done via smartphones and less were being done through what is typically keyword-driven desktop search.

He even did a video discussing the topic:

In fact, the news was everywhere but most people ignored it as being insignificant. I took note of what he said and started a site with that ‘tid-bit’ of information in mind.

My mission was simple – build a site purely around questions. That meant that the title of posts would be questions along with various subheadings in the content of the post. The rest of the content would go on to answer the questions asked in the titles and after September 14th, I began to notice a major shift in Google’s algorithm had taken place.

Today we now know that shift was to be known as ‘Hummingbird’ and that this was the change that Matt Cutts eluded to in his interview from earlier this year.

How Does Hummingbird Work?

While I don’t work for Google (and therefore can never say definitively) there are plenty of clues being left around. Putting together the pieces isn’t that tough.

From my standpoint, it appears that Hummingbird works in two separate ways.

  1. It takes a user query, runs it through a synonym and modification module and then takes that modified output to conduct the search.
  2. It more favorably weighted documents with question-oriented titles and sub-headings as having more valuable content to the users query.

So in other words it takes a user query and modifies it, then conducts a search with an index that more favorably ranks documents that are written to answer questions.

Now this is a really short explanation and isn’t at all meant to be the final word on the topic. In fact there are much more detailed explanations out there already, but it wasn’t my goal to reproduce material that already exists.

That of course bring us to what my area of expertise is… SEO.

What Were The Effects Of Google Hummingbird?

Remember when I said that I had built a site with this new information in mind? Well as it turns out, that gave me the perfect platform to analyze the effects of Hummingbird and determine what had occurred when it was implemented.

Let’s look at the traffic chart:

As you can see from the trend line, beginning September 14th there was a shape increase in the amount of traffic the domain received from Google.

As you can see from the trend line, beginning September 14th there was a sharp increase in the amount of traffic the domain received from Google.

The domain in the chart has just over 50 pages indexed by Google and is receiving as many as 170 unique views per day as a result of the Hummingbird update.

  • Every page on the domain uses a question as it’s title and in the subheadings of each page.
  • The average document length is roughly 1300 words and as many as 3800 words.
  • The domain is only a few months old and established post-penguin 2.0
  • The only link building done has been a few comments on relevant blogs

Let’s take that in contrast to another, much larger domain that used very few questions as the titles of each document.

Here you can see that there was a sharp decline in traffic with much lower peaks than had previously been seen.

Here you can see that there was a sharp decline in traffic with much lower peaks than had previously been seen.

This domain is much larger, but took a serious hit in traffic on September 14th and 15th. It did recover slightly, but the highs have never been as high as they were previously.

This domain is also much older and had far more links built to it over the past few years.

As you can pretty clearly see, using questions as your titles makes a truly significant difference in how much traffic you can expect to pull in from Google since Hummingbird.

How To Do SEO For Google Hummingbird

Looking at the two examples above, it’s pretty clear that building documents that answer questions is clearly the way forward. Make no mistake, this is a drastic change from where SEO was even just 30 days ago.

While keyword-driven SEO was ‘all the rage’ and has been for 15 years, it would appear as if times are changing.

Unfortunately, that will create a new set of problems on SEO blogs and forums all over the web. I’m shocked, and I mean absolutely shocked to see Dan Sullivan say that nothing has changed in SEO. It’s right at the end of his post:

No, SEO is not yet again dead. In fact, Google’s saying there’s nothing new or different SEOs or publishers need to worry about. Guidance remains the same, it says: have original, high-quality content. Signals that have been important in the past remain important; Hummingbird just allows Google to process them in new and hopefully better ways.

dansaidwhatDan actually let me down with that because SEO has changed… Dramatically.

Google has made a clear shift from favoring keyword-driven pages to answer-driven pages (that include the keywords) and to say that nothing has changed is simply wrong in my opinion.

Ask yourself the question – if a website goes from 15-30 pageviews a day up to 200 pageviews in the matter of a week, does that not indicate a serious change someplace?

Look at the first chart I posted again – Yes, something has dramatically changed.

If you are at all interested in getting more traffic to your site out of Google’s SERPS you will start writing content that answers questions and it’s as simple as that.

Is SEO Dead After Hummingbird?

Ha! No. In fact SEO just became a whole lot easier.

Why? because we know exactly what Google wants. They want answers to longtail questions.

This is really simple, when you know exactly what Google wants and you give them just that then your content related on-page SEO will take care of itself.

And this is really simple to do!

The Simple Way To Optimize For Hummingbird

seoisdeadonemoretimeIf you recall, back in grade school you learned about the 5 W’s. In case you aren’t clear on what they are, here you go:

  • Who
  • What
  • When
  • Where
  • Why
  • How

Yes, how is a part of it even though it’s not a ‘W Word.’ Starting your title with one of these words will almost ensure that you are getting off on the right foot to optimize for Hummingbird.

The reason being is that you are asking a question as your title and then answering it with your post/page.

How Does Hummingbird Affect Affiliate Marketing?

Quite honestly, it should make affiliate marketing much easier because you are going to be able to rank and pull in substantially more traffic just by answering questions about the product(s) you are promoting.

This won’t really appeal to blackhats and I understand that, but from a purely affiliate marketing standpoint this is fantastic.

You will be able to provide value to both your customer and the product owner by educating your audience on the product’s features and benefits much more easily.

The obvious benefit to you is that you will be able to outrank other affiliates and get traffic that they aren’t able to if they are still playing ‘yesterday’s game.’ Ultimately, traffic normally means sales as long as the rest of your marketing strategy is in place and working.

My 2 Cents

I couldn’t be happier than I am with Hummingbird. I think it was a good move on Google’s part in terms of providing value to the end user – but it’s also a great thing for marketers at the moment.

I’ve instantly begun adjusting all of my content strategies to reflect this change and will continue to pursue the question/answer model as long as Hummingbird is actively being used.

I think that it will be much more profitable for affiliates and gives some light at the end of the tunnel for those who took a beating during Penguin.

A Word To The Blackhats

Things haven’t changed guys. We still have all of the toys that we’ve always had. Cloaking, Cookie Stuffing, Clickjacking, Autoblogging, etc is all still there.

In fact, autoblogging should be really fun these days if you are using real algorithmically generated content and not just mashed content from God knows where using an inferior tool or method.

Append your keywords with questions and use those phrases as your new keywords, pump out the content and call it a day.

Questions & Comments?

Leave them for me below, I’m always happy to hear from you.

UPDATE 10/9/13

I just thought I would take a moment to show you the current traffic chart and trend line form the site that has performed well post hummingbird.


As you can see, traffic has continued to improve considerably, reaching over 300 pageloads and over 250 unique visitors a day.

It’s really interesting to see this kind of evolution and I will continue to monitor the traffic to update this post as appropriate.

Matt Cutts Fumbles Tweet – Penguin 2.0 Leaked

handcookieI spend a lot of time thinking and even more time testing. In the world of SEO, you can never rest – especially these days.

The folks at Google seem arrogant at times, and with good reason. For years they’ve gotten away with so many lies time after time and pulled the wool over the eyes of thousands of people that should know better.

If you know that you could tell someone a lie and they wouldn’t question it then there is a lot of room for temptation there, and they’ve put their hand in the cookie jar time and time again.

Up until recently, the biggest lie they told was concerning link building and how they were treating it. For years they convinced people that link spam couldn’t work, wouldn’t work and shouldn’t work.

Meanwhile thousands of talented blackhat SEO’s laughed in their face and made enough money to fill Fort Knox 3 times over.

With that having been said, I’m almost certain I just caught Matt Cutts with his hand in the cookie jar yet again.

My Research Leading Up To Yesterday

Penguin 1.0 rolled out and knocked some of my sites out of the mix. Well played Matt.

I rebuilt smarter and more quickly. The Penguin refreshes came and I wasn’t affected. (I’ll write a post on the metrics I believe are important at a future time.)

Penguin 2.0 rolled out and ‘they got me’ again. Not all of my sites, but a large enough portion to irritate me and make me curious. I had figured out Penguin 1.0 the first time around, why not tackle this?

I began looking over the obvious factors – anchor text ratio, link distribution, link sources, link velocity, tiered link mass, etc.

Note: Tiered link mass is a easy calculation. It is simply the sum of all links below tier 1. Don’t over-complicate it. It’s just what it sounds like…

But when looking at all of these various factors, I still couldn’t come up with an answer that satisfied me.

So I did what I always do. I bought new shared hosting accounts on fresh IP’s (in case the algo is IP related). I bought 40 new domains to have plenty of room to test without having to report into the registrar every time I want to try something new.

Initial Conclusions

bigsitesspamPenguin 1 was almost purely centered on Anchors and Commercial Intent after the fact. Penguin 2 (or subsequent algo updates) was much more efficient at handling new inbound link spam. To that I say, well done Matt.

I had difficulty getting the small domain/link spam model to work overall. Frustrated, I changed directions and began to examine on-site metrics.

Obviously, small domains weren’t going anywhere. So I began to analyze larger domains.

As testing would later prove, larger domains – domains that had 20 or 30 pages a day added to them could absorb link spam much more readily and were ranking.

Further more, domain size was also pulling certain domains out of the grave – *BUT* – only domains built after Penguin 2.

The evidence had become clear, domain size was now an extremely relevant anti-spam metric Google had taken targeted action against.

I was able to repeat my success multiple times – and success in both ways. Pulling old domains out of the grave and ranking new domains. I wasn’t using the ‘old way’ of link spamming anymore, but a more evolved methodology to further simulate what Google might like to see.

What Does That Mean?

Simply put, previous to Penguin 2 we would build tiers and blast the tiers. It worked, and I’ve still some some success with it but not with the same regularity as before.

So I evolved my approach to be less static. I would create seemingly predictable spikes in inbound link velocity immediately after publishing content and if I didn’t publish content for awhile, I didn’t build links for awhile.

This to me seems to be the more natural simulation of a real event.

 The Common Sense

To me this all seemed like a logical train of events, even if I couldn’t pin down the exact metrics or threshold used.

Let’s look at the internet ‘In The Wild.’

When a new story is published email subscribers, rss feed subscribers, fan pages, etc are all normally notified. This produces a huge amount of inbound traffic to that story, which will often be followed by immediate sharing meaning:

  • Social Signals/Likes/Tweets
  • Links From Bloggers, Journalists, Sister Publications

For example – when Matt Cutts tweets something it get’s posted on blogs like Search Engine Land, talked about on forums like SEOSUnite, and often times retweeted several hundred times.

But after that initial burst that normally lasts 2-3 days, the tweet is only rarely brought up.

Looking at that in terms of link velocity, it builds, peaks, and normally quickly falls off with very little following that.

Take that in stark contrast to how we would link spam. Build tiers, blast them for days, weeks, months – constantly, and at high velocity.

But You Can’t Just Hammer Everyone

hammersitesRemember that big sites are going to experience regular, high velocity inbound links because they are normally regularly posting stories and content that get people excited and sharing.

In effect, because they are constantly publishing new content, people constantly have a reason to be linking to that domain. There’s stimulus that creates the atmosphere for it.

So Google couldn’t blindly punish all domains that run at high inbound link velocity all of the time.

By contrast, a smaller domain with very little new content doesn’t create any kind of required stimulus for a large volume of new inbound links.

It’s the same old information that’s been around for weeks, months or years. Why would it be getting 100,000 links a day for months on end? It wouldn’t. Unnatural.

Well Done Google

This was a well thought out course of action and created some very simple metrics for them to analyze to determine if a page/domain should be punished.

Big Table‘ (additional) is what I believe Google is still using as their means of managing data. The best explanation of BigTable I found is here: http://static.googleusercontent.com/external_content/untrusted_dlcp/research.google.com/en/us/archive/bigtable-osdi06.pdf

While that might seem like a lot of reading to get done if you want to see what Google has to work with, you have to look at how they store and manipulate their data.

Approaching the problem of link spam, BigTable provides Google with easily referenced material to conduct the site and link analysis that I’m proposing they do.

Mind you, this link<->content/age metric is only an additional layer on top of others, such as the anchor and commercial intent metrics from Penguin 1.

So in my opinion, it seems as if they came up with a simple solution to a complex problem – and for that they do deserve some recognition, even from the ‘other side.’

Additional Signal Created

Around the same time that Penguin 2.0 was released, Google began heavily favoring sites with a lot of new content.

In fact, they began to take it too far as referenced in: http://www.viperchill.com/new-seo/

So fresh content and large domains now mean a lot to Google apparently… Let’s put it to you this way, they mean enough to Google that they will both get you ranked regularly AND will even pull you out of punishments.

So Why Did I Write This?


baddataI hate, and I mean HATE algo analysis posts. I cringe every time I see them, but read every one I come across.

First of all, most of the posts out there seem to use poor data and not from the standpoint of it normally just begin incorrect to begin with – but they never go out there and then TEST their conclusions. The just talk about the past and are too scared to address the future.

Making matters worse, most analysis posts are done on the websites of vendors who will then pitch you on how their service ‘Avoids These Problems.’ In other words, they have a vested interest in fitting their conclusion into their product niche.


You get some analysis posts that use ‘hard’ numbers as the basis for their exploration.

Look – you can’t use hard numbers in SEO analysis. You just can’t.

Well, I suppose you can because people do it – but it makes them look like assholes. WHY?

Because nobody has the exact same data Google is working with. They are normally extracting their data from a variety of much weaker crawlers.

In other words, you can’t conduct meaningful analysis based on numbers that are wrong to begin with.

But people do it, and others on forums link to it and share it, fight over it and it’s all for nothing. The data was wrong before the analysis even started!

The Point Is

I hate algo analysis posts. I swore I would never write one – and I didn’t for years.

But Then Google Thought They Could Be Clever

See, people haven’t been talked about Penguin 2.0 with any regularity for several weeks now – maybe even months depending on the forum.

The buzz has died down and been drown out by other less meaningful banter. Just look on any forum, how often is Penguin 2 or the Payday algo referenced in new forum posts?

Virtually never…

Yesterday, I saw this: https://twitter.com/mattcutts/status/372801217727979520


I Lost It…

Having gone through as much testing and analysis as I had only to come to the conclusions I was able to draw about domain size being a meaningful metric, Matt tweeted that!

It was obvious to me….

Google is looking to further refine the system of punishment that they were so cautious to not allude to immediately following the major anti-spam updates.

Of course, they couldn’t crowd source this close to the updates because they would have tipped their hand to all of the SEO’s that domain size was now a relevant factor in determining if your site would suffer a link related punishment.

So they waiting until the buzz died down.

Well played.

Unfortunately while they were waiting for the buzz to die down some of us were working on the problem they presented to us with the latest updates.


I Wouldn’t Have…

I wouldn’t have published the rough outline of my findings had Google not gotten what I feel is arrogant, again.

They have absolutely no need to crowd source information like this with all of the information under their control.

It’s intelligent, because it means they don’t have to comb through it all to find examples they can use to refine their process by – but it’s insulting at the same time because their initial actions created the conditions under which those smaller domains don’t rank.

To Matt

We should talk.

Special Thanks

I did want to take a moment to say thanks to a highly influential blogger in particular. Matthew Woodward has really been getting me more interested in SEO/Internet Marketing based blogging lately and it’s that ‘push’ that started pulling me out of my forum-shell and get me more involved with GODOVERYOU.COM – So thanks Matthew :)

Take it easy guys,


How To Use A Web 2.0 Blog Network

If you are a member of SEOSUnite than you have undoubtedly seen the RankWYZ subform.

While I’ve already covered some potential ways to use RankWYZ, I’m actually going to talk a bit about how NOT to use it.

My RankWYZ & Blog Network History

rankwyzI’ve been using web 2.0 blog network tools for over 4 years. I’m not talking about first generation ‘posters’ like SENuke – but actual network building tools for better quality web 2.0’s.

At first I used Link Farm Evolution. When I was using it the script supported tumblr and WPMU sites. While WPMU sites were ‘typically’ lower quality, you could find a few decent sites – but trust me when I tell you, they were few and far between.

Tumblr was considered a higher quality social network/blogging platform at the time. Even to this day there are some incredibly authoritative blogs hosted on tumblr.

But eventually I wanted to get to more desirable domains, and that meant that I needed something like Link Wheel Bandit. I enjoyed using ‘LWB’ while I was using it, but that was 1.0 – I have no idea how the newly released v2 works.

But by using domains like wordpress.com – I could build some domains with more authority. Of course, actually generating the content for it was a problem. If I had something like Content Foundry back then, life would have been much easier!

But They All Had Unforgivable Problems

Link Farm Evolution support very few types of sites and wasn’t up to the task of penetrating anti-spam mods/plugins effectively. (Don’t know if that’s still true?)

LWB supported better sites, but only 16-20 of them while I was using it. On top of it, I would have to restart the program every 6-10 hours because it would eventually lock up.

The Best Tool Would:

  1.  Support A Lot Of Sites
  2. Post On Even Well Guarded Sites
  3.  Run Well

In Step The 2nd Generation Web 2.0 Tools

Right now there are really just two tools that run large blog networks effectively in my opinion. Those would be RankWYZ and FCS Networker.

I’ll save a comparison of the two tools for another post, but I use RankWYZ personally despite also having FCS Networker.

Things I Like About RankWYZ

  1. The User Interface
  2. The Excellent Content Generation Abilities
  3. The Various Linking Methods (Especially like the author box…)
  4. The Account Store

accountcreationFor me, it’s easy to use – the workflow just makes sense as a very “Step 1, Step 2, Step 3… ” process. It can get human readable content from social networks and news sites, or generate non-human readable gibberish text if that’s what you desire.

I’m a huge fan of the authorship box because it allows me to ‘Guest Blog’ on these prebuilt domains just the way that I want to. And I hate creating accounts. If you really want to, they have an account creator – but I like to spend more time doing labor intensive and more profitable tasks.

The Mistake Most Newbies Make

With the ‘ease of use’ of the modern blog network managers, it can be tempting to just constantly ‘blast’ your site with dozens of posts a week from the same blogs.

The Hidden Strength Of Web 2.0 Blog Networks

While you could just blast the hell out of your site (and likely get it slapped in weeks), the better option is to create large domains first – then post once or twice on each blog with a single link back to your site.

Of course, don’t forget to use little white hat tricks where possible, such as co-citation. If you are unfamiliar with co-citation it’s pretty easy to understand.

Co-Citation And Analysis

Basically you want to link out to other authority pages in your niche in the same post that you use to link back to your site. Because they are on the same page, that might indicate that they related. And if there are 9 links to trusted domains – your 1 backlink to your site might also be related as ‘trustworthy.’

Of course, it’s all a theory. But I use it because it’s easy to do and seems to have some value.

There are two truths I’ve found with co-citation.

  1. Sites that link out to a lot of authority and niche related pages seem to rank more easily.
  2. Sites that get backlinks from pages that also link out to other authority sites seem to rank more easily.

In both examples I same ‘Seem’ because I can’t completely prove it. It’s not as if I built multiple sites, all of the same keywords. I thought about doing just that but ruled it out.

keywordtitlebabyThe problem with testing that is the fact that we don’t know exactly how Google evaluates content, if at all beyond basic (Yes/No) functions for the basic algorithm ‘bean counter metrics.’

Of course all algorithm functions essentially boil down to (Yes/No) or a specific score, but for the purposes of this discussion I mean simple metrics such as headings, keyword on page, keyword in title, etc.

What I’m getting at is that content could still play a variable and that negates any test until you have specific knowledge of the current content evaluation process.

But Back To The Point…

You will want to use more common SEO advantages where possible and include a link back to your site very infrequently.

Doing so is prudent because of potential penalty signals. This keeps your inbound link velocity below any potential ‘threshold’ that may or may not trigger an algorithmic penalty or manual review for instance.

In addition, your links will be coming from already established blogs with plenty of indexed content.

But The Surprise Bonus Is There For The Taking

You see, not only can you manufacturer these completely natural looking blogs, but you are also able to go one step further and make them thematically related to your sites.

For instance, with RankWYZ you are able to generate human readable content from a set of given keywords. RankWYZ will then go out and fetch social or news content and ‘curate’ it on your site – complete with a link back to the original source.

contentfoundryWhile it is duplicate content and you are feeling fidgety about that – you can throw in completely unique ‘gibberish’ posts. But if even that doesn’t make you happy – well there’s an answer there too!

Content Foundry will be releasing a feature shortly that will produce unique, human readable content from scrapped material.

So if you use articles generated that way you can build a blog network of micro niche sites related to your site with completely unique, human readable content.

After they have 50+ posts indexed by Google, start dripping in your links. And I mean DRIPPING!

Just a few links a day will do you and quite frankly – I would suggest even less.

A Word Of Caution

Make sure this is only part of your link building process. There should be PLENTY of other signals and links mixed in.

If you only have a few sites and you really want to go all out – use BuzzBundle. I was shocked at how effective that tool ended up being – but the secret is the type of content you share.

Consider using posts that are really helpful and link to your money pages from them. That way when the user gets to your page, they find something pleasant and helpful and once you build that trust – link them to your ‘offer.’

But whatever you do make sure that you are using a web 2.0 blog network in a mix with many other types of links.

Do Not Make Yourself An Easy Target

easytargetheadIf you only link to your site using web 2.0’s you will be an easy target no matter how great those blogs are.

You don’t want to make your backlink profile appear ‘uniform.’

But Wait A Minute

Don’t relate or apply that to self hosted blog networks. I’ve seen many sites rank purely from blog network posts – just not web 2.0 blogs networks.

I’m not a big believer in using just blog networks but even I have to acknowledge that they have worked extremely well.

Got All Of That?

If not, here’s a quick wrap up-

  1. Don’t constantly blast your sites from the same blogs.
  2. Use basic advantages where possible. Co-citation for example.
  3. Use web 2.0 blog network links as a part of a greater mix of links.
  4. Drip links to your site as slow and naturally as possible with automation.

Feel free to leave comments or start a thread with questions.



Making $4,975 In 100 Days For 15 Minutes Of Work

This is the short story of one guy who decided to plead his company to allow him to blog on their website.

The result? A shocking $200 a hour!

If that’s surprising to you, then you know there’s absolutely no reason you shouldn’t be taking your blog more seriously. An extra $5,000 makes for several nice vacations with the family and it only took this man 15 minutes a day.

contentwarfareThe Story:

The gentlemen’s name is Ryan Hanley and he runs Content Warfare. In his blog post he details his ultimate SEO experiment with a small business website that was going nowhere fast.

The goal was to take a simple 4 page website and actually make it an asset to the business instead of just another expense. First he needed to get the approval of the higher up’s but once he had it, he used a “Pulp Fiction Style Adrenaline Shot to the Heart” strategy to create very impressive results… $200 an hour results!

Would you like to earn $200 an hour? Keep reading…

His Plan:

As someone who has been in this business for years, I remain amazed when the most simple solutions create amazing results for those who are daring enough to make sure they take action each and every day.

Ryan’s approach is no different.

He decided to answer ‘100 Insurance Questions In 100 Days.’ you can see it right on their YouTube channel: http://www.youtube.com/user/MurrayGroupInsurance

The process as detailed in Ryan’s blog post was incredibly simple and yet incredibly effective.

youtube2 Minute YouTube Video Unlocks Success

Ryan would answer insurance questions in Youtube videos that took approximately 2 minutes to make. (Simple right? You have 2 minutes don’t you?)

He would then embed it in a blog post on the company’s website blog. Of course, not being done there – he would share that post on the major social outlets. That’s Facebook, Twitter, LinkedIn, and Google+

That’s it. That’s all he did, every day for 100 Days!

Where Did He Come Up With The Questions?

This part is dead simple – he just asked people what they wanted to know about. In his blog post he said:

If you read Why No One Buys From You Online then you know that the real secret to getting found Online is content that aligns with how consumers actually search.

So I got all the questions from my current clients.  I tweeted, posted on Facebook, Google+, LinkedIn and I also emailed a lot of clients as well, one simple question:

“If you could only have one insurance question answered what would it be?”

I got about 135 responses… I paired down the list and  took the questions I thought would work the best and used them exactly as they were asked.  I added a couple more that I thought needed to be in the list and Boom… I had my questions.

This straight forward approach can be used in just about any niche us marketers work in.

How? search for a list of forums in your niche and look for common questions that people are asking on them. While it won’t be as easy as just having people tell you what they want to know about, it’s not that hard either.

In fact, if you are really clever about it, you can watch for new questions to pop up, quickly make a video and then respond to the forum question with a link back to your blog post that has the video embedded in it.

See, WH link building made easy :)

So What Were The Results?

This is where is gets fun and where the rubber meets the road as they say…

While the approach itself sounds very simple, does it work? YES!

These images are borrowed from Ryan’s website, but they illustrate just how effective he was with his approach.

It Begins…

As you can clearly see there was a huge spike in traffic right from the first day. Pretty impressive actually!

However, as Ryan pointed out in his post, that picture actually includes the traffic from social sites as well. :(

But wait… he was nice enough to post a picture just the results of searches coming in from searches.

As you can clearly see, there was easily a doubling of website traffic after 100 days, and probably more like tripling if not more!

So What’s The Catch?

Ryan shared a great story with us and I was happy to read that someone else made SEO work for them. If you are still working a 9-5 job and would like to try to convince your boss to let you blog for your company, you can probably have Ryan convince them or make an appearance.

But if you are on your own and working for yourself then think about this post when you are trying to come up with a new approach to SEO and getting traffic to your site.

It’s doesn’t have to be magical or overly complicated. As Ryan showed us, sometimes it’s as easy as just answering some easy questions that people already want to know the answers to.

But Where’s The Money?

Oh right, the money :)

Taken directly from his blog post:

I know what you want.

You want the numbers… You want to know how much money we made.

The answer is $4,975 in new business revenue.  Not Gross Premium… Revenue to our business.

15 minutes a day

7 days a week

100 days


That’s $3.32 cents a minute or…

$200 an hour

Pretty impressive for just making some 2 minute YouTube video’s don’t you think???

Let’s put it this way, I don’t know of anyone that doesn’t have the time to make $200/hour.

My Thoughts:

Everyone can take 15 minutes out of their day to make $200/hour. In the world of SEO and Internet Marketing, I always see people asking for new ways to approach their marketing.

Sometimes the answers don’t need to be as complex as we all make it out to be. In fact, sometimes the answers are right there in front of you.. all you need to do is take consistent action, every day.

A little work can get you a long way in this business.

Well done Ryan, well done.

Now isn’t it time you start to get it done? What are you still doing here? Take action and get it done!

Keep working,


What I’ve Been Up To

I’ve been quiet on most forums for a few months… I’ve been busy playing with SEO and eating donuts. When I’m not doing that..

I’m running from Zombies…

I’ll explain… I promise :)


Truth of the matter is that I’ve been building sites to test various factors just to see if I could build any new patterns from this last penguin update.

Unfortunately there was nothing really ‘ground shaking.’ For the most part, it’s the obvious…

  • The churn and burn BH method still works very well.
  • Equally the WH ‘traffic link’ method works well, sort of. :)

Recent SEO Events

Penguin 2.0 –

Matt Cutt’s has made a lot of noise about Penguin 2.0, and that was humorous at least. The results were … uninspiring I suppose.

Meh, okay… Big deal. If you were hit by it then I feel for you, but it didn’t hit all that hard for a lot of us. I shouldn’t say that… I know a lot of good people lost their incomes because of it…

I actually feel quite bad for those folks. I hope they keep on going at it and make it work!

Of course, when it was release it made it’s way around the forum news sites. SearchEngineLand made this post when it went live:

The fourth release of Google’s spam-fighting “Penguin Update” is now live. But, Penguin 4 has a twist. It contains Penguin 2.0 technology under the hood, which Google says is a new generation of tech that should better stop spam.

My thought:

Oh no.. that sounds so scary… Really?

Wake me up when it’s over….

Of course, Matt got everyone worked up a few weeks before that – so I suppose I can’t blame them too much for going on and on about it.


Co-citation has really become a big thing in the WH SEO world. I can confirm that it is effective as I’ve done a lot of link building using it as a principle. Google definitely seems to respond well to it.

I’ll write an article on it shortly for you and tell you how I used it as a test during this last Penguin.

It’s mostly a WH tool, but boy is it easy for a BH SEO to use :)

Let see, what else…

BH Tools

There have been a few new exciting BH linking tools that came out recently.

They both work with WEB 2.0 blogs in a unique way that I think is really beneficial. Especially since it makes working with the co-citation I talked about above so easy.

Personal Life News


Just for any nerds that love Zombies – I ran in the ‘Race For Your Lives‘ event in Ohio recently. I posted about my experiences on SEOSUnite, but … it was awesome!

I had a lot of fun. It was very “Hilly, Woodsy” – very challenging but a ton of fun! The Zombies had great makeup and no… I wasn’t a survivor. I lost my last flag near the end, but honestly I was so exhausted 2.5 miles in that I almost didn’t care…

I’d definitely recommend it to anyone, but train for it… I thought it was a flat three miles and it isn’t… It’s pretty tough.

Physical Shape

At one point in time I loved powerlifting and cross training. Then I loved donuts and bacon…

So, I think I’m going to drop a few pounds and get back into shape. :)

PS – This has everything to do with my experiences at Run For Your Lives :) :)

Welcome Back :)

A New Start…

Hi everyone,

This blog has historically not been used for anything useful. In fact, it’s been completely underused and it’s time for that to change.

I can’t take credit for this new ‘rebirth’ – in fact it was only after Matthew Woodward suggested it that I really gave it any serious consideration.

If you haven’t already been to his blog, I would suggest you check it out. He even has a nice little forum built into it so you can reach him personally.

Under Construction

Because I’m giving this a fresh start, during many periods the site will appear to be ‘disjointed’ or even ‘broken’ while I test, tune and change various aspects of it’s design.

I hope you will understand and not be too bothered by that. Ultimately it is a necessary step in order to create something that I can be proud of and to provide a service to you and all of the other readers.

Forum Open



Yeah… It’s There :)

Oh my god….

The are serious downsides to having this many servers…. SERIOUS DOWNSIDES>>>>>


I’m going caaarrrrazzzzyyyyyyy



I don’t mind, I don’t listen…. and I’m still alive…


Sorry for the mess… we got bigger fish to fry…


“Oh look kids, scrapejet… um um…. nobody is visiting my forum anymore…. um um”


Hi Terry